How are you planning to conform to forms and conventions? (consider technical, symbolic, verbal, genre codes) - The idea of our music video thus far is a romantic date between a couple who are in love after the woman had previously saved the mans life. The romantic side of the videos story is quite a generic, love story which follows the supposed laws of a video within this genre code. However, we have added are own twist on it by including the revival of the mans life after meeting the woman. This part of the video is what we think will set us apart from the 'normal' video type within this genre. We wanted to show diversity in the video so we didn't seem to follow the same storyline as every music video. We believe we have achieved this with the changes we have made to the storyline from the original idea we had. We also want to introduce into the music video different cut-away shots from the normal cutting the clips up throughout the whole video. We played around with this when filming the preliminary task to try out some methods. Since then I have worked more on studying different ways to achieve this and have found a lot more methods to try in the final music video we produce. We believe this will help us develop our technical side within the filming process and set us apart from other individuals. When looking into the verbal side of the video we are considering playing around with lip syncing. We are still very unsure as to whether or not we should include lip syncing in the video as we don't want to force something into are video that we think could ruin the look of the final project. Personally, I believe we should film a lip syncing scene and decide on whether or not to include it in the video dependent on how it looks post edit.
Where are you planning to develop on existing forms and conventions? - The song we are using for the music video is 'Cocoon - Catfish and the Bottlemen'. When we first watched the music video we were extremely surprised by what the storyline of the music video was. The music video challenges the norm when it comes to a couples relationship being displayed through a music video. They are two people who meet in a mental asylum home where the carers and patients are all extremely strange in comparison to those of a normal mental asylum. The music video is a complete twist on what you would think it would be when first listening to the song. We want are music video to develop upon the normal storyline but we really do not want to challenge the video as much as the actual video did for the song we have chosen. The camera shots used within the video are all mostly medium range to close up shots with simple cuts breaking up all of the individual clips. We want to challenge the use of camera shots and cutaways we use so that we can break through the safety net when filming our video. We believe if we don't challenge the norm then we are not pushes ourselves as far as we possibly could and could potentially be holding ourselves back.
Have you made a conscious decision to challenge any particular forms and conventions? If so, how? If not, why not? - We want to break the pattern of following the basic 'love' story where a couple fall in love and all is fine. We want to challenge this throughout the first minute of the music video by how the two actually meet. We want the main male character to be in deep trouble at the beginning of the music video. He will be questioning his life and wondering if he'll ever recover. During the entirety of this scene he will be drinking on the beach. This is when the woman featured in the music video will find him passed out on the beach. Then they continue to get to know each other over the coming weeks. In short, the woman turns the mans life around and brings him to release how valuable his life is. They will then continue on to go back to the same beach on a date with each other. This is how we believe we can challenge the normal romantic music video. Hopefully we can clearly show this in the final cut of the music video.
What has inspired you to make your music video? and how are you planning on integrating and therefore demonstrating this inspiration? - Firstly, I was inspired to make a music video due to the effect you can have on someone through retelling the story that the lyrics have set out through video form. When researching, planning and producing the music video you are given such a free role in how to implement the video into the lyrics. You have the power to tell a whole story through a three minute video which gives you the chance to be as creative as possible. When researching through past music videos I was inspired through the ability to retell a story in such a short amount of time. We also felt a lot more confident with producing a music video than we did a short film as we weren't really to sure with what to base the short film video around. Seeing as we are both really interested in music and have been to numerous gigs and festivals we believed producing a music video would be more personal to us. Therefore, we would put a lot more effort into the research, planning and production into a music video than a short film.
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