Sunday 2 July 2017

(POST 2) - Researching Into Existing Proffessional Made Music Video's

Lil Uzi Vert - XO TOUR Llif3

Creativity - The music video uses cartoon animation which is creative because there aren't many other similar video's however the animation is very basic and uses one scene over and over again. Therefore the creativity is good but lacks with only one scene

Setting/Location - The location is set in a car and for the whole music video remains to be in the car compared to the setting which cant be stated due to the basic use of animation. 

Costume/Props - The only part of costume we can see from the music video is the hoody the singer is wearing becuase it shows the top half of his body. The props we can see is a spliff the singer is smoking and a ring on his finger. 

Mix of narrative and performance - The video is very basic therefore there isnt much performance to it because its on motion played over and over again so you cant really comment on the singers ability to act.



Editing - There has been a good level od editing used in this music video mainly to make the animation otherwise there is no further editing used. The amimation used was very detailed and creative for example smoke coming of the spliff and the detail on his eyes.



Camera Shots Angles and Composition - There is one basic camera shot used which is a close shot of the singer at the stering wheel showing there wasn't much variation used in the making of the video.



What you liked/didn't like? - I liked how they used animation in the video and the amount of detail they used in it, the animation it self was creative and orginal compared to the majority of music videos out there however there was one motion played over and over gain which couild of been better by having more scenes involved.



Ed Sheeran - Castle on The Hill

Creativity - The music video was good and had a wide variation to make it creative, for example having a back story to the video and still having the singer Ed Sheeran involved in the music video was well worked, also the locations were well used to fit the music video and they allowed the shots to long better with the fog in the background.



Setting/Location - The main part was used in a rural area with not much surroundings however it worked well with the idea of having a castle on a hill, they also used a few scenes in the car which worked well to add in variation to the music video.



Costume/Props - There was no props used in the video and the costume of the actors was basic and casual clothinh you would expect to see anywhere.



Mix of narrative/performance - The performance of the actors was good becuase they all had to be in time with each other to make the performance work. Ed sheeran played a strong part in the performance and done a good job doing it.

Editing - The main use of editing is cross cutting which is going from one scene to another which is when the group of people on the hill is cut to Ed sheeran driving a car



Camera Shots Angles and Composition - In this music video there was all kinds off camera shots used such as close ups, long shots and bird's eye view therefore it gave variation so its wasn't boring like the previous video



What you liked/didn't like? - I liked the variation of camera shots used and different actors being involved because it changes things up and prevents bordem half way through which happened with the previous music video. There was anything I disliked in the video becuase it worked well with the lyrics.

Marshmello - Keep it Mello

Creativity - In this music video the main use of creativity is the costume of the dj as it links in with his name marshmello. Also the use of the mobility scooter gives originality because it's not what you expect to see, the video is creative due to the costume as the use of props which almost shows a day in the life on a dj.



Setting/Location - There are several location used in the music video which are the dj's house, a shop and a highway. The dj's house is used for him eating breakfast and hosting a party, the shop was used shortly to buy food and drink and finally the highway to get back to his house.



Costume/Props - Props used were a mobility scooter, bowl and spoon, marshmello's and corona bottles and the costume was the actor dressed up as a marshmello. The other singer was in casual clothing for costume.



Mix of narrative/performance - The performance of the singers was good because they acted like the camera wasn't on them which brought out more natural behaviour. Also the part towards the end of the music video where they look directlty at the camera shows good confidence and offered something different that they other music video's havent used yet.



Editing - The use of editing was very basic and the only main thing used was cross cutting between different scenes and times

Camera Shots Angles and Composition - There was also many camera shots and angles used in this music video such as close ups, medium shots and wide shots. Close ups were used towards the end when the singers were looking directly down the camera, medium shots were used in several times like the shop and driving scenes and finally the the wide shot at the very start when the actor wakes up



What you liked/didn't like? - I liked the creativity used in the music video there was serval things that made this better like the use of the mobility scooter and party scenes. I didn't like the lack of locations it seemed to be mainly the house which got boring towards the end.

Kid British - Our house is dadless

Creativity - There was no major creative scene used in the music video the main thing was that the lyrics fit towards the music video.



Setting/Location - the main location used was a house garden and streets of the town they live in. The house was used for the singers to be involved and the streets were used for groups of people to walk through and girls to get spoken to by police

Costume/Props - There was no props used in this music video and the costume was very basic it was just casual clothing and then the police man in his uniform



Mix of narrative/performance - The performance was poor becuase it was very boring to watch however the use of the back story was well fit with the performance.

Editing - The use of editing was very basic once again the main type used was cross cutting between the scenes of singers and the background story.

Camera Shots Angles and Composition - The camera shots used were very standard the main ones were medium shots and the odd close up, the use of camera shots was poor because they didn't use many therefore was no variation



What you liked/didn't like? - I didn't like the video as a whole I found it quite boring to watch due to a lack of creativity and use of props and costume compared to the other ones which I rated highly in those catergories

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